Michigan Trout Magazine

The best storytelling on the people, places, projects and science that make Michigan’s rivers stronger for future generations.

Local Publication:
Michigan Trout Magazine caters exclusively to anglers in Michigan, providing insightful content about the unique fishing experiences in the state. Authored by passionate Michigan residents who actively engage in the local fishing scene, the magazine offers a personalized perspective on the challenges and joys of angling in Michigan.

Enhanced Content Focus:
While national magazines cast a wide net, Michigan Trout Magazine hones in on topics directly impacting anglers and conservationists within the state. Our content is tailored to address issues specific to Michigan, creating a meaningful connection with our readers.

Targeted Distribution:
Delivered to every member of Trout Unlimited Chapters in both the upper and lower peninsulas of Michigan, Michigan Trout Magazine ensures widespread coverage. Additionally, thousands of copies are strategically placed in sporting goods outlets, fly shops, lodging establishments, MDOT welcome centers, and other relevant outlets, maximizing exposure for our advertisers.

Quarterly Advantage:
By opting for quarterly issues, your advertisement enjoys prolonged visibility, delivering better value compared to pricier monthly publications. Your message remains in front of the reader for an extended period, maximizing the impact of your investment.

Cost-Effective Advertising:
Benefit from lower costs through targeted and controlled distribution, making advertising in Michigan Trout Magazine a cost-effective choice. Our inch-for-inch rates are budget-friendly, providing a cost-efficient way to reach readers actively seeking the products you offer.

Supporting Conservation:
When you advertise with Michigan Trout Magazine, your dollars directly contribute to the ongoing coldwater conservation efforts of Michigan Trout Unlimited. It’s advertising that not only promotes your business but also supports a cause you can be proud of.

Reach Your Specific Audience:
Don’t waste your advertising budget on campaigns that reach everyone but your target audience. Michigan Trout Magazine ensures that your message reaches readers who are genuinely interested in the products you sell, making every advertising dollar count.

Opt for the eco-friendly and cost-effective choice by choosing to receive an email notification instead of a hard copy of “Michigan Trout” upon its publication on our website. This email, dispatched on the day of release, will contain a direct link to the vibrant online edition, eliminating the need to eagerly anticipate physical mail. You also have the flexibility to share this notification with individuals outside our membership.

This shift is driven by both environmental and financial considerations. Printing and mailing each paper subscription incur approximately $4 per member annually for Michigan TU. With 7400 TU members in the state, redirecting these funds can significantly contribute to cold-water conservation efforts.

Your participation is crucial! If you’d like to be part of this initiative, please use the link below to opt-out of receiving a paper copy of “Michigan Trout.”