Kroger Community Rewards Program

Buy Your Groceries, Save A Trout Stream

Michigan Trout Unlimited has a hassle-free method to support TU and its impactful initiatives in the state, and it won’t cost you a penny.

If you shop for groceries at Kroger or its affiliated stores within the state, your purchases can contribute cash to Michigan TU through the Kroger Community Rewards Program.

A quick, one-time registration in the program enables Kroger to donate 5% of your grocery expenses every time you shop. Yes, you heard it right – your regular grocery shopping becomes a means of financial support for TU from Kroger, and it comes at zero cost to you!

This initiative offers an incredibly simple way to contribute a few dollars weekly to coldwater conservation each time you make a trip to the grocery store. With Kroger’s program utilizing your existing Kroger Plus customer card, there’s no need for a separate card, matching payment, or minimum purchase requirement.

By participating in the Kroger Community Rewards Program, you have the potential to contribute thousands of dollars annually to Michigan TU’s endeavors in preserving and safeguarding wild trout and salmon. The key is to sign up and make a difference!

How to sign-up and turn your grocery dollars into cash for Michigan TU.

Register online at Kroger Community Rewards

    1. Create a digital account.
      A digital account is needed to participate in Kroger Community Rewards. If you already have a digital account, simply link your Shopper’s Card to your account so that all transactions apply toward the organization you choose.
    2. Link your Card to an organization.
      Selecting the organization that you wish to support is as simple as updating the Kroger Community Rewards selection on your digital account.

      • Sign in to your digital account.
      • Search for your organization here. – MICHIGAN COUNCIL TROUT UNLIMITED
      • Enter the name or NPO number (83407) of the organization you wish to support.
      • Select the appropriate organization from the list and click “Save”.
        Your selected organization will also display in the Kroger Community Rewards section of your account. If you need to review or revisit your organization, you can always do so under your Account details.
    3. Your organization earns.
      Any transactions moving forward using the Shopper’s Card number associated with your digital account will be applied to the program, at no added cost to you. Kroger donates annually to participating organizations based on your percentage of spending as it relates to the total spending associated with all participating Kroger Community Rewards organizations.