Buy Your Groceries, Save A Trout Stream
Support Michigan Trout Unlimited Every Time You Shop at Kroger
You can help protect Michigan’s coldwater streams simply by doing your regular grocery shopping. Through the Kroger Community Rewards program, Kroger donates to Michigan Trout Unlimited based on the shopping you already do—at no added cost to you.
Once you enroll and link your Kroger Shopper’s Card, a portion of your eligible purchases is directed to Michigan TU each time you shop. There’s no separate card, no additional donation, and no minimum purchase required. Just shop as usual and Kroger takes care of the rest.
Your participation helps generate meaningful annual support for Michigan TU’s work to protect and restore wild trout, salmon, and their coldwater habitats across the state.
How to Enroll in Kroger Community Rewards
1. Create or sign in to your digital Kroger account
A digital account is required to participate. If you already have one, simply sign in.
2. Link your Shopper’s Card
Make sure your Kroger Shopper’s Card is connected to your digital account so your purchases apply to the program.
3. Select Michigan Trout Unlimited as your organization
- Go to Kroger Community Rewards in your account settings.
- Search for MICHIGAN COUNCIL TROUT UNLIMITED or enter NPO #83407.
- Select the organization and click Save.
Your chosen organization will appear in the Community Rewards section of your account. You can update or change your selection at any time.
4. Shop and earn for Michigan TU
Every eligible purchase made with your linked Shopper’s Card contributes to Michigan TU. Kroger donates annually based on your spending relative to all participating Community Rewards organizations—again, at no cost to you.